on the OTher hand

PowerPoint presentations are revolutionizing the way people of the past used to do presentations.  The old style of standing in front of an audience and talking for two hours about a product is history.  Nowadays, people use computer technology to project information onto a screen for spectators to have visual aids accompanied by the verbal presentation. 

Slideshare.net is a website where the general public can post their example PowerPoint presentations for web2.0 audiences to view.  “Identity vs. Brand extended” is a power point presentation posted on Slide Share at: http://www.slideshare.net/astanford/identity-vs-brand.  As a professional or student, this site is very helpful in providing useful information and example presentations for future PowerPoint users.  “Identity vs. Brand extended” is an excellent example of a presentation that is simple, concrete, and to the point.  The title page slide has a clear white background with four bright apples and one orange, all other slides in the presentation are accented with the image from the title page.  The following slides maintain the same bright red color of the apples as a backdrop to the clear white writing.  The point to this presentation is that once a product becomes popular in a collective group, it forms a brand name.  The most eye-catching part of this slide show is the visual presentation.  It is filled with color, simplicity, and lack of clutter.  The bright background with the large white fonts forms a great contrast making it attention grabbing and easy to read.  The pictures included are casual forms of how people project themselves to society.  Each slide contains one to two pictures with a few words and no bullet points. The combination of pictures and the theme represent a strong point to the presentation. 

The essence of PowerPoint presentations is becoming a necessity in most professional disciplines.  Modern audiences are being more receptive to visual presentations compared to the typical speech-like presentations of the past that put audiences to sleep.  “Identity vs. Brand extended” is a successfully appealing and easily understood presentation.

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